EVALUATION - the combination of the main and ancillary tasks

"How effective is the combination of your main task and ancillary tasks?"

It was always important to Deanna and I that the theme throughout our tasks was consistent. Even in the earliest stages of developing our female solo artist persona, Kira Kitson, it was essential that we knew exactly who she was. We did a lot of research into our target audience and the sort of products they would buy and music they would listen to. See my research into a member of our target audience. This was invaluable information for us and helped us to analyse exactly the sort of product they would like to buy.

We used this information to help build our persona, thinking about the theme of the product. One of the main running themes throughout our ancillary was our use of colour. It was essential that this colour scheme was consistent throughout the products and the light shade of pink we chose was definitely essential in portraying the feeling of femininity. The key colour we used was red and as you can see here, it was not only a feature of our branding in the way we chose to present 'Kira Kitson's' name but also a highlighted colour through mise-en-scene. Deanna is wearing red lipstick, red nail varnish, red sunglasses, a Russian hat with red logo and holding a belgian bun with a red cherry on top. See the costume plan we made for filming. We then chose to match the colour of the fonts we were using accordingly to really tie it all together. I feel that the consistency of the use of red means that the products as a brand are more immediately recognisable especially in the corrolation between poster and CD. This meant that the branding would be more identifiable for fans of Kira Kitson who may think 'Ooh look, there's a poster that's pink and red with a belgian bun - that must be for Kira Kitson'.

These are our company logos designed by Deanna and I. We decided to create a brand that reflected our aims as a company and would appeal to our target audience. At the time, the 'Parisienne' fashion trend was at its height and deciding to appeal to a fashionable audience, we thought we would play to this. We wanted to keep the logo simple but easily identifiable and unique. We looked to our target audience mood board for aesthetic inspiration. We used the archetypal feminine symbol of a heart and felt that this was beneficial in portraying our company as one who signs female solo artists. In order to continue the theme of 'Parisienne'